Open programmatic monetization for Android
ApexAd SDK
The Android edge for intelligent advertising.
Render every major mobile format, protect the auction hot path, and connect publishers to AI-assisted creative, review and campaign operations.
implementation("net.apexsdk:apex-sdk-core:0.1.0")
Central release candidate Signed coordinates activate after the first Maven Central publication.
Agent activity
Resolving landing-page evidence
OpenRTB 2.6
VAST 4
MRAID 3
IAB Native 1.2
TCF + GPP
API 21+
Zero third-party runtime dependencies
The complete system
One path from intent to impression.
The SDK is the on-device edge of a wider advertising system. Supply, demand and accountable model judgment stay connected without putting an LLM inside the auction.
01 · On-device edge
The request starts in the app.
A modular Java SDK builds privacy-aware OpenRTB requests, renders standard and emerging formats, measures attention signals and owns every ad lifecycle.
- Independent format modules
- Publisher-owned rendering
- Deterministic lifecycle state
02 · Auction core
Every opportunity becomes a disciplined auction.
The Go ad server applies privacy and quality gates, fans out to demand in parallel, respects the publisher timeout and records attributable outcomes.
- OpenRTB-compatible demand
- Bid cache and house fallback
- Signed event tracking
REQUESTprivacyqualitytmax
HousePrebidApex Demand
WINNERcreative + signed trackers
03 · Commercial control plane
Campaigns, creative and policy meet supply.
The private Apex demand platform connects self-serve campaign setup, creative production, policy review, budgets and bidder eligibility.
- Creative generation agent
- Evidence-backed review
- Human-approved campaign actions
04 · Learning layer
Evidence improves the next decision.
Attributable outcomes become leakage-safe datasets. Candidate models remain behind evaluation, approval and shadow-mode gates before live scoring.
- Attention and outcome signals
- Replayable evaluations
- Explicit model promotion
- 01Observe
- 02Evaluate
- 03Approve
- 04Shadow
- 05Score
Agentic operations
Models do the slow thinking. Delivery stays fast.
Agents work in the control plane, where judgment has value and latency has room. Deterministic rules, evidence and human authority decide what can become executable.
GEN
Agent 01
Creative Generator
Builds product-specific creative variants from supplied assets and validated landing-page evidence, with bounded model and image-generation cost.
InputURL + assets + briefOutputDraft creative set
REV
Agent 02
Creative Review
Combines deterministic policy checks with model judgment, versioned evidence and replay. Ambiguous or high-risk cases stay with a human reviewer.
BoundaryHuman review bandServingApproved only
COP
Agent 03
Campaign Copilot
Explains performance evidence and proposes bounded campaign changes. The advertiser sees the reason and consequences before approving an executable action.
ActionProposal firstAuthorityHuman approval
0 LLM calls
in the impression-serving path
Agent proposalDeterministic gateHuman boundaryEligible state
One SDK, every mobile surface
Familiar formats. New intent-aware experiences.
Choose only the modules your application needs. Core request, consent, tracking and lifecycle behavior remains shared.
Emerging surface
Conversational sponsored suggestions
A disclosed, compact sponsored unit designed to sit between assistant messages without becoming part of the answer.
Explore conversational adsIntent to action
Native ads that complete a useful action
Wallet offers add a measurable outcome while preserving the ordinary Native click as a graceful fallback.
Explore Wallet actions
Built for the hot path
Small integration surface. Serious operating discipline.
A dependency-light core owns request construction, privacy propagation and lifecycle state. Format modules add only the capability the host application chooses.
API 21+Core Android compatibility
12 modulesIndependently consumable
Apache 2.0Open-source license
Java 17Build toolchain
// Install only what this app renders
dependencies {
implementation("net.apexsdk:apex-sdk-core:0.1.0")
implementation("net.apexsdk:apex-sdk-native:0.1.0")
implementation("net.apexsdk:apex-sdk-video:0.1.0")
}
// Initialize once. Each ad owns its lifecycle.
ApexSdk.initialize(
context = applicationContext,
appId = "publisher-app-id"
)Privacy and supply trust
Signals are evidence, not permission.
01
Consent travels with the requestTCF and GPP values propagate from the host application's CMP.
02
Conversation text stays outAssistant surfaces use structured taxonomy, not raw user messages.
03
Capability veto stays on deviceThe wire advertises only actions the installed SDK modules can execute.
04
Read the trust model
External claims remain explicitCertification and live-service claims activate only when evidence exists.
Apex Platform
SDK delivery is the edge. The platform closes the loop.
See how the Android SDK, auction server, demand controls and agentic workflows operate as one production-shaped advertising system.